Coach and Advisor to Enterprise Owner/CEOs


All companies go through four lifecycle stages:

  1. Startup Stage
  2. growth Stage
  3. Exit Preparation Stage
  4. Exit Stage

Congratulations! If you are reading this, you have survived the most dangerous phase: the Startup Stage. 

The Growth Stage is the most challenging because it involves mastery of many specific business skills so that your company can grow in this increasingly competitive world. Most CEOs find that having a coach during this phase can be very beneficial in reaching their growth goals.

The Exit Preparation Phase brings into focus the need to pick an exit path (e.g., sale, merger, IPO) and the map to position your company at its maximum value at the time of an exit.

Finally, the Exit Stage is where the hard work is done to strategically design and select the most profitable exit for you, and to make that exit happen.

If you are a small to medium sized US-based company with a B2B business model, I can help you in any of the stages of your company's life cycle. As your coach, I will help you grow your business strategically toward the exit most appropriate for your company and in a manner that will maximize your value when you get to the exit. Once you decide it is time to explore and exit, I can be your M&A advisor and execute the process of creating the exit at maximum value to you. What you get from me is application of what I have learned and accomplished in my five decades of experience as a venture capitalist, entrepreneur, angel investor, CEO and board of directors’ member of nearly 30 companies.

Coaching has high ROI

According to the American Management Association, organizations that use coaching reported stronger market performance. A global survey of coaching clients by PriceWaterhouseCoopers and the Association Resource Center concluded that the mean ROI for companies investing in coaching was seven times that of the initial investment. A quarter of the companies in the survey reported an ROI of 10 to 49 times investment.

I can cite elements of my track record that increase cited ROI by orders of magnitude.

“Exits are great but it’s better to do it as a choice, not a consequence of bad moda operandi.”

― Richie Norton

I have started, operated and/or financed numerous product and service companies over the past several decades. I managed four venture capital firms (founded two of them) with combined capital under management exceeding $500 million.

My Experience-Based Approach

“The only source of knowledge is experience.”
– Albert Einstein

My focus is on creating and realizing value. My approach is grounded in decades of starting, financing and building companies in the US. I focus on helping owners/CEOs improve company performance in order to get ready for a successful financial exit of the type of transaction that provides maximum benefit to ownership and employees.

Strategy Happens Here